The Catalysts in Paris – Artti Aurasmaa on leasing as a service

“Innovate new service concepts and be the market maker instead of just following everyone else and being one of the market takers.”


Artti AurasmaaArtti Aurasmaa
, Senior Advisor at Korvenpoika Oy, will be talking with fellow Catalysts Nick Gallop, Roger Skinner, Andrew Denton and guest Jonathan Andrew at the Foundation's Paris conference about how understanding customers and the rapidly changing market dynamics around the underlying asset can provide unique opportunities in the leasing industry for innovation to drive change.

You can download Artti's position paper Artti Aurasmaa – leasing as a service and also join us in Paris at the Foundation's Second Annual Conference on 3 October, hosted by Société Générale Equipment Finance. Register at Eventbrite.

About the Catalysts

Bold, far-reaching and decisive changes in how the industry innovates are required at this inflection point if the industry is to remain relevant, dynamic, useful and profitable.

The Leasing Foundation has drawn together a group of insightful and influential industry leaders to create a blueprint for open innovation in leasing and asset finance.

This group are The Catalysts. 

Their role is to start a new conversation about innovation. To do it they are drawing on deep experience of innovation in their own companies, and of innovation by their partners, suppliers and customers, to identify the open innovation opportunities that are latent in the market and help the industry understand how to exploit them.