“Customers can help to provide guidance when you take a step beyond simply measuring customer satisfaction and ask a supplementary question at the same time. Ask customers how you could improve their experience and they will tell you.”
Nick Gallop, Director of Strategic Marketing at IAA-Advisory, will be talking with fellow Catalysts Artti Aurasmaa, Roger Skinner, Andrew Denton and guest Jonathan Andrew at the Foundation's Paris conference about how a series of small changes can deliver the innovation that provides a competitive edge.
You can download Nick's position paper Nick Gallop – customer inspired innovation and also join us in Paris at the Foundation's Second Annual Conference on 3 October, hosted by Société Générale Equipment Finance. Register at Eventbrite.
About the Catalysts
Bold, far-reaching and decisive changes in how the industry innovates are required at this inflection point if the industry is to remain relevant, dynamic, useful and profitable.
The Leasing Foundation has drawn together a group of insightful and influential industry leaders to create a blueprint for open innovation in leasing and asset finance.
This group are The Catalysts.
Their role is to start a new conversation about innovation. To do it they are drawing on deep experience of innovation in their own companies, and of innovation by their partners, suppliers and customers, to identify the open innovation opportunities that are latent in the market and help the industry understand how to exploit them.