Nick Gallop, Director of Strategic Marketing at IAA-Advisory, on how a series of small changes can deliver the innovation that provides a competitive edge.
The first of the Asset Finance Observatory projects, SMEs and Asset Finance is a qualitative pilot study of SME perceptions of asset finance products. The aim of the project is to start to identify and define evolving customer needs, unpack and redefine customer segments by examining factors including ownership structures, lifecycle stage and rate of growth, and and to analyse product promotions and sales to understand key moments of truth for SME customers.
The first phase of the Redefining the Leasing Industry study from the Leasing Foundation casts doubt on current estimates of the size of the industry.
The Leasing Foundation has drawn together a group of insightful and influential industry leaders to create a blueprint for open innovation in leasing and asset finance. This group are The Catalysts.
Roger Skinner, Chief Executive of Maxxia, will discuss the thread of innovation running through financial services for the Catalysts.
Nick Gallop, Marketing Director EMEA for Dell Financial Services, on innovation by process combination for The Catalysts.
Artti Aurasmaa argues that a properly developed and executed asset finance solution is a key part of a more sustainable economic model.
On Wednesday March 19 2014 a small number of other key influencers in the industry will join a discussion that will set the agenda for innovation in leasing and asset finance for the rest of the decade.