ASSET FINANCE OBSERVATORY LAUNCHES WEBSITE FOR ‘SMEs AND ASSET FINANCE’ PROJECT

The first of the Asset Finance Observatory projects, SMEs and Asset Finance is a qualitative pilot study of SME perceptions of asset finance products. The aim of the project is to start to identify and define evolving customer needs, unpack and redefine customer segments by examining factors including ownership structures, lifecycle stage and rate of growth, and and to analyse product promotions and sales to understand key moments of truth for SME customers.